Best selling cars in Nigeria – 2024

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In 2024, Nigeria’s auto market adjusted to a new reality.

Following months of foreign exchange volatility and tightening import regulations, buyers recalibrated their priorities.

Affordability, fuel efficiency, and reliability took precedence over badge prestige. Even among wealthier customers, value retention and cost of ownership began to influence decisions in ways rarely seen before.

According to the latest foreign trade report from the National Bureau of Statistics (NBS), the total value of passenger car imports dropped by 14.3% to N1.26 trillion, down from N1.47 trillion in 2023.

The decline came on the heels of a dramatic spike in 2023, when vehicle importation had more than doubled compared to 2022. By 2024, the market had cooled, and both consumers and importers recalibrated.

In this article, we take a look at the best-selling vehicles of 2024, offering a snapshot of how middle- and upper-income Nigerians adapted to economic pressures, what corporate buyers prioritized, and why certain models consistently moved off lots while others sat unsold.

Below is a breakdown of the models that dominated the Nigerian market and the average price tags they carried

(2012-2018) Toyota Camry LE/XLE/SE

• Price: N16million- N30 million 

The 2012–2018 Toyota Camry (LE, XLE, SE) remains one of the most popular choices among Nigeria’s middle class, especially for first-time car buyers. Its strong reputation for reliability, fuel efficiency, and affordable maintenance makes it a practical and cost-effective option in today’s economy.

It also holds its resale value well, making it a smart investment for buyers who may consider upgrading in a few years. For many Nigerians, the Camry serves both performance and affordability. Spare parts are easy to find, and its fuel economy helps drivers manage rising fuel costs.

(2013-15) Mercedes-Benz ML350 

• Price: N25m to N32m 

The 2013–2015 Mercedes-Benz ML350 is a top choice for Nigerians seeking luxury without the steep price of newer models. Valued for its strong engine, smooth performance, and mechanical reliability, the ML350 delivers both prestige and practicality.

It handles Nigerian roads well and is considered one of Mercedes-Benz’s most durable models. Its electrical system is user-friendly, and maintenance is manageable if properly handled.

For many middle- to upper-class buyers, especially professionals and returnees from the diaspora.

(2015-17) Toyota RAV4 Limited/XLE

• Price: N25m to N35m 

In a market shaped by rising fuel costs and economic uncertainty, the 2015 to 2017 Toyota RAV4 has emerged as a favorite among Nigeria’s middle-class car buyers.

Known for its reliability and fuel efficiency, the RAV4, particularly the Limited and XLE trims, offers a practical solution for those seeking an affordable yet capable SUV.

Buyers are drawn to its comfort, spacious interior, and ability to navigate both city traffic and rougher roads. While not flashy, the RAV4 delivers where it matters: cost, durability, and utility. For young professionals and families alike, it represents a sensible choice in an increasingly price-sensitive automotive market.

(⁠2016-17) Mercedes-Benz GLE350  

• Price: N42m 

The 2016 to 2017 Mercedes-Benz GLE350 appeals primarily to upper-middle-class and high-income Nigerian professionals, business owners, and executives who value both performance and prestige.

These are individuals in industries like oil and gas, tech, real estate, finance, and entertainment, many of whom see the GLE350 as a reflection of personal success and upward mobility.

For this group, the GLE350  delivers the luxury of a high-end brand with the practicality of an SUV fit for Nigeria’s roads. Its spacious, tech-forward interior and smooth drive make it a go-to choice for those who want comfort without compromising their image.

Lexus Gx460 2011 model to 2015 model 

• Price: N31million to N43million 

In Nigeria’s tough driving environment, the 2011 to 2015 Lexus GX460 has earned a solid reputation as one of the most dependable luxury SUVs on the market. Buyers are drawn to its rugged build and off-road capability, paired with the premium comfort and styling that Lexus is known for.

Built on a Toyota platform, the GX460 combines long-term durability with refined features, making it especially popular among high-net-worth individuals.

2015-18 Toyota Highlander Limited/XLE

• Price: N40m to N50m 

The 2015 to 2018 Toyota Highlander Limited and XLE trims have become a popular choice among Nigerian buyers for their bold, muscular design and reputation for reliability.

Often seen as the “muscle” of Toyota’s SUV lineup, the Highlander gives off a sense of strength and confidence, backed by solid on-road performance and durability.

Beyond its looks, the Highlander is also relatively affordable compared to other SUVs in its class, making it attractive to middle- and upper-middle-class families, corporate buyers, and business owners.

Toyota Hilux

• Price: Starts at N85 million 

The Toyota Hilux is one of the most sought-after vehicles among Nigeria’s affluent and professional class. Known for its durability and versatility, the Hilux is commonly used for business meetings, construction site visits, and other field-related work.

It also serves as an official vehicle for various government agencies, reflecting its reputation for reliability and strength.

Buyers value the Hilux for its ability to navigate Nigeria’s rough terrains with ease, while also offering practicality for both personal and commercial use. Its longevity, relatively affordable maintenance, and strong resale value make it a smart investment across sectors.

Toyota Land Cruiser 2024 

• Price; N85million –N90 million 

The 2024 Toyota Land Cruiser continues to be a top choice among wealthy Nigerians who need a vehicle that goes beyond looks and delivers true capability. With its rugged build, high ground clearance, and dependable four-wheel-drive system, the Land Cruiser is built to handle the country’s toughest terrains.

Favored for its low-end torque, strong chassis, and water-wading ability, the Land Cruiser is more than just a luxury SUV; it’s a workhorse.

Its durability, ability to withstand harsh driving conditions, and strong resale value make it a reliable investment, especially for those who travel frequently across regions or operate in industries. Add in the availability of spare parts and its proven track record on Nigerian roads, and it’s clear why the Land Cruiser remains in a class of its own.

Toyota Prado

• Price: N125 million to N150 million 

The Toyota Prado has long held its place as a symbol of power, prestige, and practicality in Nigeria’s SUV market. Its rugged build, elevated ground clearance, and proven off-road capability make it a top pick for government officials, corporate executives, and high-net-worth individuals who need a vehicle that can perform just as well in city traffic as it does on untarred roads.

Built on the same dependable foundation as other Land Cruiser models, the Prado is valued for its reliability, comfort, and longevity. It handles Nigeria’s varied terrain with ease, from urban potholes to remote, rugged areas. Its spacious interior, fuel efficiency for its class, and strong resale value further reinforce its appeal.

What Car Dealers said 

With brand-new models priced out of reach for many, Nigerians turned to more practical options: fuel-efficient sedans, reliable SUVs, and durable foreign-used vehicles that offered value and longevity. Dealers reported that middle-class buyers, first-time vehicle owners, and even corporate clients shifted focus toward cost-saving models, including tokunbo and pre-owned units.

To better understand which cars captured the Nigerian market this year, Nairametrics spoke with dealership owners while also reviewing consumer behavior trends across various income groups. Their insights reveal more than just a list of popular models.

Speaking to Nairametrics, Esu Bassey-Duke, CEO of Stock Motorcars Limited, highlighted that vehicle demand is increasingly segmented by socioeconomic class. “It depends on the market segment you are targeting,” he explained. “For the low- to middle-income group, price, durability, fuel efficiency, and vehicle history are top priorities. Meanwhile, the upper class focuses more on vehicle history, durability, price, and fuel, but with luxury brands in mind.” 

Bassey-Duke noted that despite maintaining a diverse inventory, some models that check these boxes “tend not to age in stock” due to consistent turnover. His company typically keeps a minimum of five units per high-demand model.

Reflecting on 2024, Bassey-Duke said that currency volatility played a major role in dampening sales. “It did affect demand, especially in 2024. But with the seeming stability in the FX market, sales are better in 2025,” he said.

Used cars, in particular, are seeing renewed interest from first-time buyers and the middle class. “People are switching to locally used instead of foreign used vehicles. Prices went up almost 300% last year, so now that FX is more stable, people feel more confident making purchase decisions.” 

This trend is echoed by Ojomon Ibhade, CEO of Oj and Ella Motors Limited, who serves a primarily corporate clientele. “Most people want reliability first and fuel efficiency. But those with deep pockets still prefer luxury Lexus, Range Rover, Mercedes-Benz,” Ibhade said. “Among those, Lexus remains number one for reliability, durability, and resale value.” 

However, even corporate clients are adjusting. “I supply banks and reputable companies. Managers used to get brand-new Corollas as official vehicles. But with sedans now costing up to N50 million, many companies are opting for tokunbo or pre-owned cars that still meet their internal standards,” he explained.

Ibhade also pointed to FX-driven inflation in import and clearing costs. “Currency fluctuations and import policy changes have increased the capital needed to import vehicles and significantly raised clearing costs. But it’s still a seller’s market; those increases are being passed on to buyers.” 

On the financing front, both dealers acknowledged shifts. Bassey-Duke emphasized that many retail buyers continue to purchase outright, particularly with cheaper used cars.

Ibhade added that his company favors full payments as a hedge against currency swings. “Full payment is our focus; it protects us from FX vagaries. But fintech firms and traditional lenders are still offering loans, especially for buyers who can’t cover the full cost upfront.” 

Notwithstanding, Gbadamosi Opeyemi, another car dealer, explained to Nairametrics that he had sold over “46 units of cars like the Toyota Prado 2024, Toyota Land Cruiser 2024, and Lexus. I also noticed that first-time buyers usually tilted towards Nigerian used vehicles and paid attention to more rugged models due to the poor road networks we have in Nigeria. More experienced buyers opted for Tokunbo vehicles due to the ruggedness of their engines”. 

Though the luxury segment retained its foothold among high-net-worth individuals with Lexus, Mercedes-Benz, and Range Rover remaining in demand, mainstream buyers drove the bulk of sales. Toyota models stood out for their balance of affordability and durability, making them a top choice in both private and corporate sectors.