#Dolapo Shawarma: How to jump on a trend for brand visibility

There has been a trend on popular micro blog, Twitter, about a young man, Dolapo (@DolaposS, owner of Dolapo Shawarma King) who was helped by another Twitter user, Mayor of Ikotun (@Badt_BOI_) to raise funds and get visibility for his snack (Shawarma) business. In the process the duo entered into a partnership – Mayor of Ikotun gets 20% of the profit made from the business for his expertise as Dolapo’s manager and his social media accounts management. Dolapo, however, later got cold feet and made a U-turn on their agreement, which is now an issue of debate on social media.

While the issue of whether the agreement is legally binding is still being debated, other users have decided to jump on the trend to advertise their products and services; especially a user, Oly (@FirstLove04_).

Oly started her tweet thread by capturing users attention about her visit to Dolapo’s Shawarma Stand at Ojuelegba and in the process had to wait for her turn, since there was a queue of customers waiting to be served. She said then she remembered a task she was supposed to carry out, there and then, Oly started putting out her footware products and their prices.

About this whole Dolapo shawarma issue…..

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A while back i visited Ojuelegba, to get stuff done. After a very long and exhausting day I decided to stop by Dolapo’s shawarma stand to grab a bite..

When i got there the following took place.

Issa Thread👇🏼

— 𝐍𝐰𝐚𝐧𝐞𝐫𝐢 𝐅. 𝐎𝐥𝐮𝐜𝐡𝐢 (@FirstLove04_) February 1, 2019

While i sat there waiting for my turn, i realized that i was so busy during day that i had forgotten to tweet these:

N9,500
Payment on delivery within lagos only

WhatsApp link https://t.co/r8X7VnHNLv

IG: Shopwitholy #shopwitholy pic.twitter.com/ddCGYgYLks

— 𝐍𝐰𝐚𝐧𝐞𝐫𝐢 𝐅. 𝐎𝐥𝐮𝐜𝐡𝐢 (@FirstLove04_) February 1, 2019

Of course, her creativity didn’t go unnoticed.

https://twitter.com/cole_kdotx/status/1091434923930669056?s=19

https://twitter.com/OAKS99frfr/status/1091452158254477312?s=19

For this brilliant strategy you deserve my RT and patronage.

— Dr. Phoenix 🚨 (@ImeAkan3) February 1, 2019

Also, someone got marketing 101 too.

https://twitter.com/courage442/status/1091457499406979073?s=19

Oly also got the attention of those who wanted more gist on the #Dolapo Shawarma trend.

https://twitter.com/busaribabawale/status/1091460282541584385?s=19

https://twitter.com/adetoons/status/1091464557636263936?s=19

https://twitter.com/AmenNotoe/status/1091474326904279045?s=19

This kind of marketing for brand visibility goes to show how much social media can do for brands no matter their size and structure. In this method, the brand only creatively jump on a trend to gain brand visibility without spending a dime.