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TIPS FOR ENTREPRENEURS
The leading cause of this high startup mortality rate is not the lack of customers or innovative business ideas or bad location, but poor access to finance.
Simply put, your target market is the group of people you’re making your products and services for. Other terms used to describe this group are "target audience" and "target customer."
I know how difficult it can be to resolve to start a business. And when you have little or no education/experience on how to run a business, it becomes even more challenging.