Tag
MARKETING
Reflecting on my career across diverse roles and engagements with brands of varying sizes, one question consistently emerges:...
Performance marketing has become the go-to strategy for brands seeking immediate results.
It is important that start–ups work to improve every customer’s experience as a whole in order to be able to scale much faster.
Nigeria’s largest companies spent a whopping N143.7 billion on advertising, marketing in 2020 amid COVID-19.
According to the data, ABMP spend annualized for 2019 is about N114 billion compared to N116.394 billion spent in 2018 and N101.8 billion in 2017.
Companies have been advised to consider fully integrating storytelling in their brand marketing strategies in order to really connect with their customers.